BLACK ADDICT, an exceptional shape created for the HOM collection
Launched in the autumn/winter 2009, the UP shape, first push-up for men is intended to enhance the male anatomy with its clever combination of design and stitches.
Made of soft and stretch microfiber or elastane cotton for its comfort, mainly in dark colors sometimes enhanced by bright colors for a chic touch, this shape has been a true success since its launch. It is particularly favored by urban young and chic men, who like to seduce, are sensitive to brands and concerned about their looks.
In 2012, black is the main color, tattoos and skull patterns enhance the male look of those HOM briefs and cotton boxers.