On the occasion of its 45^th anniversary, HOM has developed an exclusive limited edition of its legendary HO1 style teamed with a solid silver H-shaped piece of jewellery which can be worn on the product or as a bracelet.

This exceptional product will be delivered with its certificate of authenticity.

With its support pouch ensuring a unique comfort and support and its patented horizontal opening, HO1 (Horizontal Opening n°1) is the must-have of the brand.

It’s been designed here in a luxury modal and silk material with an updated horizontal opening to give you great style.

What is rare is also confidential and exclusive. This is why there will only be 100 pairs of boxers made in our clothing workshop located within our headquarters in Marseilles. This style will only be available from the brand’s online shop fr.hom.com.

A very fine pair of men’s boxers made on demand. Let us know your HOM size and you’ll receive this product made exclusively for you.

It is at the same time very bright and colorful in Beach Fun. This season brings a particular emphasis on prints and coloured stripes with a wide choice of lycra styles and woven boxers.

For Black Addict, the collection is both sober and punctuated by bright colours. Black, grey and white are combined with turquoise and fluorescent yellow.

Sport Chic collection is also sober and chic collection combining basic colours with light touches of colour.

Finally, the inspiration for e.Go range is based on the ‘Ame­ricana ‘college style but in its vintage version. Its world is inspired by both the geek culture and the American football culture.

Each style has been designed to obtain a retro look which is a strong current trend.

Checks, plain colours and stripes are mixed to represent the various actors of the American College. There are even some old cars reminiscent of old American films.

e.Go is therefore pushing the idea of vintage to the limit thanks to its brushed stainless steel accessories and its embroidered checks.

The eGo logo appears in different forms: appliqué, embroidered and transfered in the style of the old American football jackets.

On this occasion, two students are proposing their vision of underwear through three sets of t-shirts and boxers.

Between the Space style with its fun and original space-inspired graphics, the Geek style which revisits stereotypes with a small and endearing four-eyed geeky character, and the Funny Faces range with its emoticons motifs, those fun and expressive small faces which are used on the internet to express a mood, men in quest of originality will have plenty to choose from.

The eGo Young Designers collection is now available on:  http://fr.hom.com/40-sous-v%C3%AAtements

An exceptional range of underwear, swimwear, homewear and socks will be available online: overall no less than 250 styles will be on offer.

For the launch of the site, delivery fees will be exceptionally waived whichever amount you spend.

Specific promotional online offers will be proposed monthly as well as exclusive products and original gifts ideas for festive periods!

So much online fun for the brand’s fans who couldn’t wait to update their wardrobes with incredibly trendy pieces!

Made of sensitive polyamide which provides anti-heating properties, and with its silver microfibre waistband bearing the HOM logo, HO1 Nano comes in 8 trendy colours similar to the colour ranges used by textile or interior design stylists.

In a Spring/Summer 2013 season with a strong emphasis on colours, HO1 Nano offers the HO1 range a real burst of colours ranging from luminescent yellow to incandescent red and refreshing green, or even ocean blue and shocking pink…

Multicolour through a real explosion of colours ranging from a luminescent yellow to a glowing red and from a very refreshing green to ocean blue, powder pink or even bright fuchsia…

Immaculate through the enhancement of white, this new white which has set itself as a real symbol…no doubt the symbol of a new resistance, bearer of hope.

Prints will either play on sober and reassuring elegance or on a Technicolor dream:

…a sober and reassuring elegance in a preppy style that will never go out of fashion or in a sailor timeless style immortalized by JP Gaultier.

…a Technicolor dream by creating an uncontrollable avalanche of figurative patterns or more abstract ones, happily mixing stripes, checks and flowers…

One thing is certain, the Summer 13 season will be fresh, reviving and happy, a real breath of fresh air which will make us feel good!

BLACK ADDICT – More than black!

This summer, there’s a very strong yearning for peace and purity hence some very pure and white styles. The materials are spectacular this season with flocked fabrics, hair net effects, or even calendered prints (made under heat for a shiny effect on the fabric). The colours are: black and grey, and white is the key colour of the summer.

 TEMPTATION – A bold temptation 

Temptation collection is audacious, erotic and chic. It’s genuine lingerie for men with perfect detailing and delicate flowing fabrics. The materials and prints are particularly spectacular this season: shiny effects, flocked fabrics and transparency enhance the styles. The collection has been designed in a graphic style. The seducer will look for refinement without neglecting well being. For him HOM proposes several waistbands covered in very comfortable fabrics. The range of black, grey and blue colours is enhanced by prints.

BUSINESS – Refined and elegant

The Business collection revolves around the summer elegance of the urban man. Small coloured gingham checks, fine stripes on a grey melange ground, refined details… bring some freshness to this collection. The names are also evocative of a certain elegance: Capri, Cap Ferrat… On the permanent ranges HOM proposes materials which cover the whole of men’s needs: 100% cotton, stretch cotton, mixed silk and of course the essential micro modal. This season, a multipack with a strategic price positioning is also launched: the BOXER LINE in packs of 2 or 3.

HO1 – The legend continues

Since 1997, HO1 – which stands for Horizontal Opening N°1 – has become the signature garment of HOM’s collection. The summer 2013 HO1 is inspired by the elegant sailing style. Some stripe and fake plain colour effects can be found in the collection. Innovation: Hom launches the HO1 colorama in sensitive polyamid, a proper range of colours will be available like in the world of interior design!

 SPORT – Sport chic

Friendly and fun, the collection combines style and performance with the emblem embroidered “68″ year of birth of the brand. Available in colors tonic, the line is modern: printed photographic range of bold colors for a sporty look easy to wear.

eGo Love will no doubt win you over with its original print made of very graphic customized hearts in purple and pink shades on a grey fabric. Presented in a special packaging using the “lenticular” technique which gives the pattern a 3D effect, this style is definitely a fun gift to get your boyfriend.

In a different style but just as original, the L’HOM à croquer (“Good enough to eat”) boxers from the Temptation range will thrill those who swear by luxury and refined underwear. Presented in a chocolate bar style packaging, these boxers are made of a delicate yet mouth watering chocolate brown fabric. The word “chocolate” is delicately flocked bringing out some subtle stripes for a very graphic effect.

Whether you like original prints and bursts bright colours or on the contrary the elegance of sober shades and discreet details, you will no doubt be seduced by our original Valentine’s styles.

Are you still hesitating between “L’HOM à croquer” and “e.Go-Love” ? Until February 28th 2013, try to win both of them at our Valentine’s Day game on Facebook ! http://www.facebook.com/hom.underwear/app_122114391297747

For this event, 6 breakers will dress with HOM by UMASAN collection.

The artistic project has a double purpose:

The first one is to provide the 6 break dancers with the garments that are the most suited to their body and movements, to help them best express the “urban” characters which they embody.

The second is to bring together some strong and complementary qualities (expertise, ecology and energy) to serve a common cause. In this respect, the work on garment design between HOM, UMASAN, vegan Berlin based label, and Ballet d’Europe Jean-Charles GIL has been very educational without overshadowing the cause of water. Moreover the selected materials made of entirely sustainable plants, combine well-being and respect of the planet whilst providing comfort and softness.

Micro modal is 100% biodegradable and is obtained from beech wood cellulose. Bamboo is well known for its green qualities: it absorbs greenhouse gas and produces great quantities of oxygen whilst requiring very little water. ‘Eco Label’ certified Seacell is a combination of natural seaweed and wood fibers and contains minerals, vitamins and amino acids.

The basic proposition of UMASAN’s design is pure, innovative and timeless. UMASAN want people to feel good in their own skin without hurting the planet! Our vegan and sustainable focus is deeply intertwined in each collection with an aesthetic language that concentrates on form and function staying close to anatomy, kinesiology and the highest level of taste.

 HOM by Umasan is a sober, fluid and second skin underwear collection based on natural materials from entirely renewable plants, produced in compliance with environmental standards, which combine well-being and respect for the planet while delivering comfort and softness.

Micro modal is 100% biodegradable and is obtained from beech wood cellulose. Bamboo is well known for its green qualities: it absorbs greenhouse gas and produces great quantities of oxygen whilst requiring very little water. ‘Eco Label’ certified Seacell is a combination of natural seaweed and wood fibers and contains minerals, vitamins and amino acids.