Discover HOM’s Winter 2012/2013 collections
The timeless BUSINESS range confirms that style and comfort are the key words of the collection by proposing men’s underwear and pyjama styles that will never go out of fashion and ranging from different shades of greys and pin stripes to tie and jacquard patterns
Always chic, HOM creates a cruise collection mixing plain coloured and striped men swimwear with a new kind of polyester with shape memory quality to better accompany movements in a yachting style.
HOM’s bestselling range with a unique opening, the HO1 launches its Fashion season. For the first time HOM’s HO1 boxers and briefs are adorned with stripe, glen plaid and tartan prints in bright and seasonal colours.Very bright yet nevertheless comfortable HO1 comes in elastane polyamide. For the Christmas period, the brand presents an ultra chic boxer style made of the famous “liquid” fabric which is exclusive to HOM and was successfully launched during HOM’s advertising campaign in 2011.
TEMPTATION proposes seductive and daring men boxers, shorties, g-strings and briefs in a very comfortable elastane polyamide microfibre. A new seduction with material and shiny effects for a very tempting, refined and stylish collection.
Definitely Rockn’ Roll, this season’s Black Addict plays with military chic, tatoos and gothic writings. HOM’s men underwear and homewear styles emphasize the body thanks to sculpting and enhancing shapes and some dark colours like black, grey and purple playing with prints in a very fashion oriented way.
HOM’s Sport underwear collection is in the spotlight this season thanks to two new ranges: « Sculpt Sensation » which comes as a tshirt and boxers – a real innovation in the world of men’s underwear – which sculpt the body while combining practicality and comfort and the particularly colorful « HOM World collection » .
A new partnership this winter between eGo and Smiley for a capsule collection consisting of boxers, briefs, pyjamas, socks and swimwear.
Starting from the original Smiley, some graphic and fun patterns were designed in a bright colour range inspired by pop art. This cheerful cotton range features polka dot and stripy patterns as well as a new cut below the crotch in an overall colourful and Happy Face style for a new generation of men’s underwear, without forgetting the homewear outfit with its short sleeved hooded top and harem pants for a very relaxed look at home.
e.GO innovates too by launching the first unisex boxers with bright happy colours.
