HOM at the official opening ceremony of the 6th World water forum
With its l’HOM de … concept, the brand works on a regular basis with external designers to allow them to bring their vision to a field that isn’t their own: men’s underwear. This has led to the collaboration with vegan Berlin label UMASAN, which is highly concerned with human and environmental issues.
The link with le Ballet d’Europe-Jean-Charles Gil was obvious as it illustrates the concept of movement, comfort and touch of l’HOM de UMASAN. The 3 partners speak a common language consisting of feeding the complexity of human issues with the lightness of dance.
Thus, the ballet H2O Mémoires de L’Eau, during which the dancers from le Ballet d’Europe wore underwears from the collection L’HOM d’UMASAN opened the
6th World water Forum on march the 12th in Marseilles
HOM / UMASAN / BALLET D’EUROPE JEAN-CHARLES GIL are working together on a common project aiming at promoting the cause of water by raising awareness on the importance of water in our life, on the fact it’s endangered by men and the protection it needs.
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