Born in 1968, the HOM brand has really been innovative in the men underwear world, by creating and selling a product, which for the first time, would propose comfort and support to its customers.
Since then, HOM has never ceased to offer its know-how and creativity in the men underwear area and is now considered as a specialised brand and has imposed itself as a proper reference. The design, shapes, quality and comfort of the products are well known and acclaimed in underwear collections, but also in pyjamas, swimwear and socks collection which are very varied and fulfill specific customers’ needs.
Nowadays, buying is not just about consumerism, it also implies a look out for a true lifestyle, in which strong values are sought for. At HOM’s, creativity is centered around four fundamental values that belong to HOM: masculinity, style, independence and being different which means that HOM is now sought after by men and women alike.