The HOM brand was born in Marseille in 1968…and it didn’t happen by chance.
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Born in 1968, the HOM brand has really been innovative in the men underwear world, by creating and selling a product, which for the first time, would propose comfort and support to its customers.
Since then, HOM has never ceased to offer its know-how and creativity in the men underwear area and is now considered as a specialised brand and has imposed itself as a proper reference. The design, shapes, quality and comfort of the products are well known and acclaimed in underwear collections, but also in pyjamas, swimwear and socks collection which are very varied and fulfill specific customers’ needs.
Nowadays, buying is not just about consumerism, it also implies a look out for a true lifestyle, in which strong values are sought for. At HOM’s, creativity is centered around four fundamental values that belong to HOM: masculinity, style, independence and being different which means that HOM is now sought after by men and women alike.
1968 : Launch of the first supple cup underpants
1970 : First veil underpants
1976 : Underpants without elastic waistband
1984 : The first support pouch
1986 : Purchase of the brand by the Swiss German Triumph group
1995 : Launch of HOMSPORT
1997 : Launch of HO1, the first underpants with horizontal opening and full support and comfort
2002 : Launch of the 3001 collection, first men lingerie collection
2009 : Launch of the e.GO and Black Addict collections
2011 : Launch of the e.Go Young Designers collection
2012 : Launch of the “HOM by …” collection, in partnership with fashion designer Alexis Mabille
2013: Launch of the collection Hom by Umasan and creation of a partnership with the “Ballet d’Europe Jean-Charles Gil” in the context of Marseille Provence 2013