The design of the HO1, with its horizontal line, exclusive to the HOM brand, has been recognized by all as an iconic model since it revolutionized the design of men's underwear in 1997.
No big brand without a reference basic.
The basic at HOM is among others the HO1, designated when it was created in 1997 as the most comfortable boxer in the world. Even 20 years later, its developments still provide this guarantee.
The HO1 boxer is the result of a long series of innovations, such as the soft shell imagined in 1968, which now covers all men's underwear, to finally lead to the revolution of 1997: the horizontal opening. A thoughtful underwear, endowed with French know-how, designed for all men, left-handed and right-handed without distinction, with unequaled comfort. The HO1 man, unconditional of comfort and elegance, lover of safe values, seeks practicality combined with design. Equipped with its suspender ensuring comfort and unique support in all circumstances as well as its patented horizontal opening, HO1 (Horizontal openinig N°1) has become the Must-have of the HOM brand and has continued to count followers since its launch in 1997. A specific material composition in Cotton, Modal, Elastane provides unparalleled softness, combined with an elegant design.
In 2016, HOM is relaunching the HO1 Original with a more discreet logo and even better worked finishes: an ultra-soft and modernized waistband, an improved patented horizontal opening and an even more comfortable unique natural material. Today the HO1 collection is enriched with new materials and fancy patterns.
HO1 – to collect without moderation.