Since 1968, HOM has been dedicated to one ambition: creating underwear that perfectly adapts to the male body.

Through continuous research into materials, construction and fit, HOM develops innovative solutions designed to enhance everyday comfort. Each detail is carefully considered — from the choice of fibres to the smallest finishing touches — to deliver underwear that feels natural, supportive and effortless to wear.

Crafted from ultra-soft natural modal, the Modal Clean Cut range combines breathable comfort with HOM’s seamless innovation. Bonded waistbands, raw-cut finishes and a stitch-free construction create an invisible second-skin feel with lasting softness and support.

Featuring HOM’s exclusive patented horizontal opening, the HO1 line combines ergonomic support with exceptional everyday comfort. Its signature triangular pouch construction and premium Austrian cotton-modal fabric create a uniquely soft, flexible and supportive second-skin feel.

A technical and historical choice by HOM, this exclusive cotton-modal fabric has been developed over years of expertise to deliver exceptional everyday comfort. Produced Austria, its unique yarn construction combines the softness of cotton with the fluidity of modal, creating a dense yet supple fabric with excellent support, breathability and long-lasting comfort.

A new seamless elastic waistband which provides softness and comfort and does not mark the skin thanks to an exclusive heat-sealed closure.