LOV'ART BOXERBRIEFS : When underwear becomes a canvas
Some collaborations go beyond product design. They tell a story, celebrate a shared heritage and bring together different forms of creativity.
The collaboration between HOM and Cédric Bouteiller was born in Marseille, a city that has shaped both the brand and the artist. United by a passion for colour, craftsmanship and artistic expression, they have created the limited-edition Lov'Art boxerbriefs that transforms everyday underwear into a wearable work of art.
WHAT MAKES LOV'ART boxerbriefs SO UNIQUE ?
This exclusive collaboration brings together two creative forces rooted in Marseille: HOM, renowned for its expertise in premium men's underwear since 1968, and Cédric Bouteiller, whose vibrant collages reinterpret the energy of urban landscapes.
Rather than simply applying an artwork to a product, HOM transformed Bouteiller's visual universe into a limited-edition boxerbriefs where artistic expression meets technical innovation.
Printed on premium microfibre, every detail preserves the richness and intensity of the original artwork while delivering the comfort, fit and support HOM is known for.
Exclusive artistic collaboration
A one-of-a-kind creation born from the collaboration between HOM and Marseille-based artist Cédric Bouteiller, available in a limited edition.
Premium comfort by HOM
Made from lightweight, quick-drying microfibre, the boxer features anatomical pouch support and anti-ride-up leg construction, delivering exceptional comfort and freedom of movement throughout the day.
Original artwork, vibrant colours
The bold collage print faithfully reproduces the artist's visual universe, with layered colours inspired by contemporary street art and designed to retain their intensity over time.
CÉDRIC BOUTEILLER The artist
Cédric Bouteiller is a French painter, photographer and graphic artist whose work explores the dialogue between photography, painting and urban culture.
His artworks combine digital photography with collage, drawing, graffiti, watercolour and layers of translucent resin on brushed aluminium. Suspended between abstraction and Pop Art, they capture the rhythm, colours and poetry of contemporary cities.
From Marseille to New York, Paris and Shanghai, Cédric Bouteiller transforms fragments of urban life into vibrant compositions where architecture, typography, textures and colour merge into unique visual narratives.
A collaboration rooted in Marseille
Marseille is more than the birthplace of HOM. It is also the city that continues to inspire the brand's creative vision.
Partnering with Cédric Bouteiller was a natural choice. Both HOM and the artist share the same attachment to their Mediterranean roots, to craftsmanship and to a contemporary vision of design.
This exclusive collaboration celebrates Marseille through colour, movement and artistic freedom. It brings together the technical expertise of HOM with the singular visual identity of one of the city's most distinctive contemporary artists.
More than a limited edition, HOM × Cédric Bouteiller is a tribute to creativity, local talent and the cultural energy that continues to shape Marseille today.